Styling Hillary

A presentation at Front-End Design Conference in April 2018 in St. Petersburg, FL, USA by Mina Markham

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! mina.codes @ minamarkham Hi, I’m Mina " Front-End Design Conference

St. Pete
$ April 26, 2018 %

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slack.com

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mina.so/slack-post

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Styling Hillary A design system for all Americans

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Trying (and failing) to save the world with CSS a.k.a.

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The longest 18 months of my life OMG! & a.k.a.

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⚠ ️

CAUTION MAY CONTAIN POLITICS MAY INDUCE FEELS

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mina.so/pantsuit-post

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An 18-month , nationally televised hackathon

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) Broke the homepage of hillaryclinton.com

Launched a site for oppositional content ❤ ️ Built design system used by dozens of apps , Created a dashboard for caucus data ♿ Led effort for accessibility compliance . Implemented redesign of hillaryclinton.com

/ Helped build a custom CMS for new site 0 ️ Ran tech talk series 1 Had the time of my life

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)

Broke the homepage of hillaryclinton.com

Launched a site for oppositional content ❤ ️ Built design system used by dozens of apps , Created a dashboard for caucus data ♿ Led effort for accessibility compliance . Implemented redesign of hillaryclinton.com

/ Helped build a custom CMS for new site 0 ️ Ran tech talk series 1 Had the time of my life

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How the hell did you get this job ?

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[ insert email joke here ]

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June 2015

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Election Day

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We need a Bootstrap … “ Kyle Rush, Deputy CTO

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…and it needs a good name . “ Kyle Rush, Deputy CTO

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Why did we need it?

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hillaryclinton.com

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hillaryclinton.com

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hillaryclinton.com/donate

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hillaryclinton.com/calls

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hillaryclinton.com/college-calculator

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hillaryclinton.com/literallytrump

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Multiple codebases. One UI.

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Partners

. Visual Design 2 Product Design Stakeholders

/ Content / Storytelling 3 Fundraising 4 Organizing ✅ Voter 6 Engagement 7 ️ Data Infrastructure , Analytics Support

8 ️ Front-End Ops 9 Dev Ops

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Te a m : :

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Done is better than perfect .

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If we don’t ship on time , the ship will have sailed. Stephanie Hannon, CTO “

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Pantsuit 1.0 ≈ 6 weeks

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Te c h n i c a l d e b t i s
your “ friend ”

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As time progressed, maintainability went down and stability went up. Ve r y O f f i c i a l C h a r t ™ Ve r y O f f i c i a l C h a r t ™

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If you don’t have technical debt , you’re not moving fast enough.

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How did you do it?

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(Re)Define Implement Iterate Test

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Define

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;

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; ;

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BUTTONS INPUTS DROPDOWNS CARDS HIGHLIGHTS HEADLINES PULLQUOTES

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Implement

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Dogfooding

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Do it live!

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Framework Product UI Kit

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Te s t

& Iterate

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How did you do it by yourself ?

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Collaboration

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Pantsuit Council

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9 8 ️ ✅ 3 4 6 / ⭐

=

=

= :

=

=

?

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Victor Ng WEB DESIGN LEAD / @VICTOMATO

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Documentation

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The documentation for Pantsuit is a great example of form following

function : it served as a source of inspiration as well as a how-to. BETH ANDRES-BECK , Senior Engineer, Fundraising “

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Automation

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❤ ️

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post-publish.js

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PANTSUIT • Backend Teams • Internal dashboards • Documentation • Most common • Front-end boilerplate • Donations CDN NPM MANUAL npm publish git push download v2.1.0

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“ Pantsuit made it so we could deploy style changes to our 100+ microsites

instantaneously and cache styles across all sites easily and consistently . Nat Welch, SRE, Dev Ops

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What was the outcome?

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Pantsuit turned our tech products into a couture collection – each app individually crafted with unifying motifs that tied them together. It was hands down the best tool

we had at our disposal on the campaign ❤ ️ . KYLE LUCOVSKY , Engineer, Voter Team “

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I   love   my college calculator! “ HILLARY CLINTON, Buzzfeed

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Take criticism seriously ,
but not personally . HILLARY CLINTON, Living History “

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June 13, 2015 The Day I Almost Quit

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Go to hillaryclinton.com “

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@

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Source: https://twitter.com/MinaMarkham/status/806244330826592256

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Source: https://www.reddit.com/r/The_Donald/comments/53quh5/meet_mina_markham_the_designer_of_hillarys_ui/

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WASTELAND REDDIT IS A

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Source: https://twitter.com/MinaMarkham/status/805934566695464960

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Source: https://twitter.com/uzumaki42/status/806215721252507649

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WASTELAND REDDIT TWITTER IS A

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WASTELAND REDDIT TWITTER IS A FACEBOOK

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WASTELAND REDDIT TWITTER IS A FACEBOOK THE INTERNET

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Part of the personal attacks…
is to crush your spirit , to make you feel inadequate. I refused and that infuriated them even more . HILLARY CLINTON, April 6, 2017, the Women in the World Summit “

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Source: https://twitter.com/lizzaretsky/status/855042702278307840

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Source: https://twitter.com/MinaMarkham/status/855452958393114624

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Source: https://twitter.com/stephantaylor/status/741151893460819968

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Source: https://twitter.com/MinaMarkham/status/741291821884661760

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fakenews

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Open Source

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Open Source

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Was it worth it ?

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A Landon Nordeman/TIME

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A Barbara Kinney/Hillary for America

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A Samuel Fisch/Hillary for America

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A Barbara Kinney/Hillary for America

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A Sara Kerens

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A Samuel Fisch/Hillary for America

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A Barbara Kinney/Hillary for America

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B Emoji provided free by Emoji One

C Campaign photos by Barbara Kinney
and Samuel Fisch D ️ Fonts: Niveau Grotesk, PT Mono &
EloquentJFPro, provided by Typekit E ️ Washington Wasteland image from Fallout 3

thanks.